Tesla Motors Inc Mall Stores Strategy ‘Clever’: Lexus, from ValueWalk.
Tesla Motors Inc (NASDAQ:TSLA) is attracting the interest of some of the biggest luxurious automakers, with Lexus hopping on the bandwagon recently. Lexus thinks the company’s direct sales model is clever, and its executives are fascinated with it, says a report from Green Car Reports.
More appealing to younger buyers
In an interview with auto industry trade journal Ward’s Auto, Lexus U.S. chief Jeff Bracken talked about the EV manufacturer’s strategy, saying opening company-owned stores in shopping malls is “a clever one.”
According to the executive, the Palo Alto-based automaker is attracting younger buyers who are primarily disinterested in visiting traditional franchised dealerships. Youngsters generally put in more research before visiting a dealership and are often younger than the salesperson at the store. Such a situation creates a sort of uncomfortable experience, however, Tesla’s mall stores may create a lower-pressure environment.