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Women in the Auto World: How ‘New Girl’ Proves the Industry Needs to Change

I love New Girl. It’s a television show that manages to hit on some big social issues, all while making us laugh. Does it get much better than that? No, it doesn’t.
Apr 26, 2016

How to Turn Tax Day Into Christmas at Your Dealership

While consumers across the country file their taxes, many have already planned how they will spend their expected return. Some will put it into savings, others will use it to pay off credit card bills, and a many others will put it toward car-related
Apr 21, 2016

3 Ways to Rev Up Revenue This Tax Season

April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund season has arrived, and with it, infinite profit opportunities for both ve
Apr 21, 2016

Do Vehicle Buyers Want to Go All In Digitally?

The WardsAuto e-Dealer 100 represents a variety of dealers, from single points to multi-state groups. For instance, 42 of Berkshire Hathaway Automotive’s 81 stores (the former Van Tuyl Group) are on this year’s list, ranging from No.10 to No.98.
Apr 21, 2016

Live Video Walkthroughs: The Next Big Thing in Car Sales?

The growing importance of video as a way to engage customers is difficult to deny. According to a think with Google report, video walkthroughs are one of the top three types of content that car shoppers
Apr 15, 2016

How to Increase Sales of Parts and Accessories Online and in the Retail Shop

As the pages of the calendar flip from December to January, every dealership in the country is evaluating their numbers to determine how successful the past year was for their business.
Feb 2, 2016

Selling to Women: Cars Aren’t Power Tools

When it comes to buying a car, women have a myriad of choices in both the car and the purchase location. Women’s buying habits differ substantially from men’s, and understanding these differences
Dec 12, 2015

Neuroscience and How it Impacts Selling Cars to Women

Even if everyone at your dealership is thoroughly trained and experienced in selling cars, you may be surprised at the number of times a potential successful sale with a woman prospect falls through.
Nov 12, 2015

5 Ways to Sell More Cars on Social Media

Facebook has eclipsed its first decade in business and Twitter has joined it in the upper echelons of hot, publicly traded companies, marketers in the automotive industry are continually pondering if social media really helps them sell more cars. It
Jul 15, 2015