Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet for the best deals on their next vehicle, spending 12 hours or more researching online

A recent study by Forrester quantified the monetary effect of increasing customer experience scores by a single percent. The results were quite astonishing.

Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information

It was 2008 when it hit me. The economy had just begun to hit the skids and I was leaving a dealership after having done a live meeting. As I walked through the empty showroom I noticed

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content.

On this episode we are going to talk about goal setting and the power of now.

Does your dealership brag about its reputation with customers? Do you constantly explore new ways to improve your interactions with new and repeat customers? As competition increases

On this episode we are going to talk about the importance between a great relationship between your sales staff and BDC.