Is your business tangible? We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making

On this episode we are discussing hard work and the process of taking it to the next level.

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Broadcast Radio and TV, and Cable still make up the majority of media spend in Automotive. While digital media allows some targeting advantages, “Traditional Media” still is the overarching

Hate to be the bearer of bad news, but as you read this, countless dealership BDCs are successfully losing dealership dollars. It could be due to faulty processes, lack of communication

Let’s start this article with a little phrase that can make a big difference to your business when applied: Part Time Effort = Part Time Results, Full Time Effort = Full Time Results

Six sales reps stand outside the showroom doors. Two smoke cigarettes and gaze off into space. The third kicks the ground to pass the time. The rest are checking Facebook on their phones.

In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on

Many professionals in the auto industry love their numbers: Impressions are up. Clicks are down. Conversion rates have reached 15%. Organic traffic has doubled over the past month.