I have a friend who is in his early 50’s and has been enjoying the hell out of life. Whereas every day, I myself want to eat doughnuts and chicken wings, I never eat donuts and chicken wings. What I want to eat and what I end up eating are two comp

What is profit? Quite simply, it’s the difference between what you spend and what you make. Most dealers, when they think about profit, immediately think about how they can make more. They strategize how to increase revenue, increase gross marg

That is, to them, digital retailing represents the full monte of selling a new or used vehicle online. You’d have a “buy it now” button on every vehicle details page (VDP) for every vehicle,

This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business. What does it take for consumers to remember your name?

Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.

Most of us would consider conversions the main success metric of dealership websites, and for good reason: receiving contact information means the buying conversation can begin.

Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.

Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.

Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's. So, how does this affect you?