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Are you Killing Customers Softly with the Same Old Song?

In a recent  article Colin Shaw, a leading customer experience thought leader and author, details his car-buying experience – and not in a positive way. He experienced car-buying the same way that car dealers have always done it in the past. [Spoi
Aug 7, 2017

How to Leverage AI and Machine Learning to Affect Your Dealership’s Bottom Line

Even if you’re not a tech aficionado, chances are artificial intelligence, best known as AI, is already part of your everyday life. Maybe you use a virtual assistant like Alexa or Siri, maybe you enjoy Netflix’s recommendations for future movies,
Aug 2, 2017

Engender Car Buyer Confidence for Better Outcomes: How Confidence Influences Female Behavior and Auto Dealer Success

With technological literacy all but mastered, the time to tackle gender literacy is now. In her book Why She Buys, Bridget Brennan reports that more than 90 percent of automotive sales advisors are male. If the consumer economy had a gender, she adds
Aug 2, 2017

Winning Means Knowing What You’re Losing

1. Use Data That Tells a Complete Story The only way to know exactly where you stand in your market is to have a clear view of what you’re losing. The problem the automotive industry has faced for years now, is that both CRM and DMS data is one-sid
Aug 2, 2017

Used Vehicle Depreciation Increases

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market In
Aug 2, 2017

AutoDisrupter with Josh Mitchell: Hot Dog or a Benz [VIDEO]

It doesn’t matter the price of what your are selling. Your customer deserves an experience.
Jul 27, 2017

The State of Customer Loyalty

Colloquy just came out with its Annual Loyalty Census Report which informs retailers about top loyalty trends. The data in this report (which you can download free at the link above) is important for retailers to view and understand as it reflects th
Jul 25, 2017

Google’s 5 Auto Shopping Moments: Part 5 – Am I Getting a Good Deal (VIDEO)

Flick Fusion COO Tim James continues explaining Google’s 5 Auto Shopping Moments that Every Brand Must Own in the fifth and final installment of this series.
Jul 20, 2017

Lot Party Tip 30: Where Are You at Price to Market? (VIDEO)

In this Lot Party tip, Jasen Rice discusses where dealers are at price to market and where they should be.
Jul 18, 2017