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Want Faster Turn? Consider Incentivizing Salespeople

Many dealers rely on lot services and/or in-house employees to crank out hundreds of photos of new vehicle acquisitions. Of course, the larger your inventory and acquisition pace, the harder it is to keep up with. Technology does make it easier today
Sep 14, 2017

Think Tank Tuesday: Stop Pricing Your Products and Services Like it’s 1995.

It’s time to increase your trust factor with prospective clients by changing your pricing structure.
Sep 14, 2017

BLACK BOOK USED VEHICLE RETENTION INDEX DIPS SLIGHTLY IN AUGUST

LAWRENCEVILLE, GA (September 12, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for August, showing the
Sep 13, 2017

Freebie Fridays: Change Your Perspective

Want to change your sales results? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares an easy, but effective way to change your perspective and improve your performance.
Sep 8, 2017

How Used Car Dealers are Getting Mileage Out of Social Media

Used Car Dealers Using Instagram, Twitter, and Facebook to build trust and community linkage. Although most franchise dealers have finally boarded the train of progress into the digital age, used car dealers have been slow to buy a ticket. As a conte
Sep 7, 2017

Dealer Magazine Interview: Brian Benstock, GM and VP of Paragon Honda, Paragon Acura

Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura. Since 1982, he has held many positions within the dealership including sales consultant, sales manager, assistant to the assistant manager, finance manager,
Sep 1, 2017

Out-Think, Don’t Out-Spend Your Competition

In the new car business, it’s conventional wisdom that bigger is better. Dealers with the biggest ad budgets, biggest inventories, biggest showrooms, and the biggest discounts will be the biggest winners in the market place. Based on the most recen
Sep 1, 2017

Black Book Insights on Impact from Hurricane Harvey

As the city of Houston and surrounding regions continue to cope with the devastation caused by Hurricane Harvey, I wanted to provide you with several updates and insight from Black Book, which is actively tracking any impact on the region’s automot
Aug 31, 2017

Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are decreasing. A deluge of short soundbites, marketing messages and social media has created a society that simply won’t listen… if you talk too long. Do you have a friend
Aug 31, 2017