In today’s retail automotive climate, customers have more access to information than ever before. Quite often, a properly prepared and researched customer comes into the dealership armed with more knowledge than the salesperson. This can cause fric

​ A common mistake dealerships make is that they forget the internet customer is in their virtual showroom. You wouldn’t leave a customer with questions in your showroom for hours… Would you???

myKaarma CEO/Founder Ujj Nath explains why conventional marketing techniques are not working to engage consumers any longer.

The Future of Used Car Recalls A recent Automotive News report states that one in four vehicles for sale by CarMax has a safety recall that need to be fixed. A separate report by consumer advocate group the Center for Auto Safety places it at 27 perc

Sales isn’t a spectator sport! In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares the importance of getting in the game and taking control of your destiny – and your paycheck!

The way that consumers research, find, and engage with dealerships has changed significantly in recent years. In the past, dealers would buy newspaper and radio ads, put up a billboard, get listed in the Yellow Pages, and wait for customers to call o

2017 has been an interesting year for both franchise and independent auto dealers. After several years of increasing sales following the recession, the pace of sales saw a plateau in 2016 and some projections have 2017 sales even slowing slightly com

When was the last time you drove past a store with no cars in front of it and stopped? You probably can’t think of the last time.

How do you convince a customer searching through hundreds of vehicles on a third-party listing service that your vehicle is priced higher because it is a better value? The answer: Great vehicle merchandising. As an industry we understand the value of