Posts
Posts
Dealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesSales & MarketingSales StrategiesServiceTrending Industry News
Holidays are the Perfect Time to Nurture Loyalty
It’s beginning to look a lot like the holidays. In retail, that typically means an upsurge in business. In the automotive industry, the sales department typically finds consumers buying vehicles for their loved ones. And the service department sees
Oct 31, 2017
Posts
Dealer ManagementDealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesReputation ManagementSales ManagementSales StrategiesSocial MediaTrending Industry NewsVideo
Witt’s Wise Words: Digital Word of Mouth
Bill Wittenmyer shares the importance of leveraging digital word-of-mouth at your dealership in this week’s installment of Witt’s Wise Words.
Oct 30, 2017
Posts
Dealer/GM NewsDigital DealerFixed Operations NewsLeadershipMarketing StrategiesMobileSales & MarketingSales ManagementSales StrategiesServiceTechnologyTrending Industry NewsVideo
Technology in the Service Drive
AutoLoop’s Director of Professional Services Stephen Coambes shares innovative technologies that dealers can use in the service drive.
Oct 30, 2017
Posts
Dealer/GM NewsMarketing StrategiesPre-Owned Sales StrategySales & MarketingSales StrategiesTrending Industry News
“Talking” to Millennials: How to Speak Their Language
I was recently asked my thoughts about reaching the Millennial audience differently. Anyone with teenagers, like myself, does not need data to know that we are more likely to find them on Snapchat than reading a newspaper. But it is far too easy
Oct 27, 2017
Posts
Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales StrategiesTechnologyTrending Industry News
The Dominance of Video Marketing for Business
As video continues its quick rise it has become the most engaged with and preferred type of content for consumers. Marketers have taken notice and are quickly pivoting their content efforts accordingly. A new study by Magisto reports that video marke
Oct 26, 2017
Posts
Dealer/GM NewsDigital Dealer ConferenceLead Management & CRMMarketing StrategiesPre-Owned Sales StrategySales StrategiesTrending Industry News
Taking Ten with Scott Pechstein VP National Sales for AutoWeb (formerly Autobytel)
We caught up with Scott at the Digital Dealer Conference & Expo and sat down with him for ten minutes to capture his views on the state of our industry from the perspective of a company who generates 11 million leads per year. DN: What is the dif
Oct 25, 2017
Posts
Dealer/GM NewsDigital DealerMobilePre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales StrategiesTechnologyTrending Industry News
Automation and Going Mobile: Improving Your Vehicle Sales and Appraisal Process
It’s an unfortunate side-effect of working in the automotive retailing industry that, at times, dealers can get stuck in a cycle of short-sightedness. Pressured by frequent deadlines to hit revenue goals and drive traffic to the Sales floor, it’s
Oct 25, 2017
Posts
Dealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales StrategiesTrending Industry News
Used Car Market Insights: Car Segments Depreciate at a Steady Rate
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Oct 24, 2017
Posts
Dealer/GM NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales StrategiesTechnologyTrending Industry NewsVideo
Why You Should Focus on Unique Visitors and Not Conquest
Spincar CEO Devin Daly and VP Data Licensing Arthur Dessein explain why dealers should shift their focus away from conquest and towards unique visitors in this video blog.
Oct 24, 2017