Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful

Are your vendors truly partners or are they just out to take your money? In this Freebie Friday, ELEAD1ONE Partner Bill Wittenmyer shares strategies for finding vendors who are invested in your success.

When I talk to dealers about video marketing, one question I get asked a lot is “What about social?” In particular the marketing folks want to know what types of videos they should make to post on their social media platforms, which socia

I am a bit disturbed by some of the recent trends affecting used vehicle departments at franchised dealerships. First, sales volumes appear to be flat, or worse, in 2017 compared to the prior year. You see this troubling take-away as you compare year

The biggest source of leads or lost business might be right under your nose. In this Freebie Friday quick tip, ELEAD1ONE partner Bill Wittenmyer shares why referrals are still the most important aspect of your business.

Harness Reviews into Real-time Data to Make Your Store a Destination Dealer Today’s car buying market faces competitive advertising exposure through mobile devices, tablets, laptops and desktop computer interaction all vying for the attention of yo

We caught up with Cary Greenberg at the Digital Dealer Conference & Expo and sat down with him for ten minutes to capture his views on the state of our industry from the perspective of a company who focuses on reputation marketing to an industry

In this Lot Party show quick tip, Jasen Rice shares a metric all dealers should be using when it comes to SRP and VDP views.

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I