As a seasoned road warrior, I don’t always look forward to the next airport, cab ride or hotel destination. There are definitely some aspects of traveling that are forgettable. However, over the years I have developed a list of favorites, as in fav

To grow profits in today’s automotive environment, many auto dealers are focusing on growing service department revenue. Achieving this goal presents a number of challenges, including: 1) Declining new vehicle sales volumes NADA predicts 2018 new-v

Bill Wittenmyer shares why creating your own opportunities are vital to your success.

A customer walks into your dealership wanting to know all about the 2015 Acura TLX you have on the lot. Wouldn’t it be great if your sales consultant just happened to commit to memory the current Kelly Blue Book price, as well as all the features a

When the history of retail in the digital era is written, the calculus in defining winners and losers will center around how retailers leverage marketplaces. Currently, Amazon’s use of its digital marketplace is the force powering Amazon’s succes

In this week’s episode of Freebie Friday, Bill Wittenmyer explains why salespeople should stop talking so much and begin listening more.

The vendor/dealer relationship is a critical one. Sometimes it is a one sided relationship and ends up being a one night stand. Remember this is a partnership and that goes for both parties involved.

Bill Wittenmyer says buying a car is an emotional and wonderful experience. That’s why it’s important to rely less on technology and generic messages and more on your people to put genuine conversation back in the sale.

There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model.  The fact is, the subscription model has been with us for a long-time.  However, most models merely fill the gap between short-term