All indicators point to 2018 as a milestone year for automotive digital retailing. Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a vehicle from their dealerships’ websites. Large dealer gro

As modern-day consumers expect more flexibility for their transportation needs, does the traditional model of car ownership or leasing best meet their needs and expectations? Perhaps auto subscription is the best solution for the driver that desires

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for others,

We have all heard that saying “Practice makes perfect.” Well, I am here to tell you that is a straight lie. Practice does NOT make “perfect.” If you are practicing the wrong things, then you are not becoming perfect, you are only ingraining w

The evolution of digital retail is making its way through the automotive data sphere just as attribution did in the last few years. Another in a long line of digital buzzwords we cannot help but be swept up by. As we’ve all seen and experienced, th

Given our post-peak sales in 2017, and 2018 showing no signs of an upward swing, generating quality leads has become more critical than ever for the health and profitability of the dealership. We spoke with BDC Builder founder Sara Shabana to talk ab

The average American is on Facebook and its related apps almost an hour a day. With a hold on our attention, it is the perfect place to help people do what they want to do, whether it’s watching TV (Facebook Watch), chatting with friends (Faceb

The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise dealerships to independent service centers. It is thus important to do the best to not only keep your customers

The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction. Well, what are consumers doing now? According