Time was when a prospect walked onto a dealership’s blacktop, the salesperson who took the up also took control. Those days are gone! In today’s world, a successful dealership is a dealership that puts its customers at the forefront. It’s s

We know car buyers are shopping 20+ websites on average before they purchase. By contrast, NADA reported that these same shoppers are physically visiting just 1.2 dealerships prior to buying. That means the battle to get more customers is happening o

We know that a dealership’s website is the #1 digital resource used by women when shopping for a car. Yet, 76% of women rate their dealer’s website with 3 out of 5 stars. This means that women want their dealers’ website to deliver much more. W

We all want to have a rock star sales team! So why is it so hard to have one? Most likely it’s because we keep doing the same old thing when it comes to building our team. We search for quality people, hope for the best and replace the people that

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways t

The grass is always greener on the other side, so we’re all searching for something better. That includes your site visitors. Your search tool is one of the most popular tools on your site, and if you’re not optimizing your SRPs, you’re missing

Statistically speaking, the odds of being in a plane crash are astronomically low. Every time you step on board a plane, your chances of being involved in a crash are about one in 29 million. Based on those odds, you’d have to fly once a day for 79

As a kid, I was a Bruce Lee fanatic. The way the martial artist master moved on screen was mesmerizing, and his movies were everything I wanted from an action flick. To this day, I stop channel surfing on a dime when I see a Bruce Lee film on TV. He�

A client emailed me that he had started using a tool to automate sending emails of commissions to the managers and sales people. He claimed, “This is an awesome tool!! It removes the tedious task of distributing commission calculations and ensures