Study after study finds that word-of-mouth is the single greatest influencer when it comes to sales. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer

How would you describe the average visitor to your dealership website? If you are like many of the progressive auto dealerships we talk to every day, you will probably say they tend to be current or returning customers who have made their decision an

In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer gives multiple tips on how you can deliver that authentic sales experience.

Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first place. Then the expectation gap opens up. Ty

The gender gap in the automotive industry is not a gap at all; it’s a canyon. The Catalyst Knowledge Centre of Information states that women occupy only 26.6% of positions in the automotive manufacturing industry and only 16.9% of executives in

For many dealers, margin compression in used vehicles has been a bit like a leaky water line. The truth is, the line’s been slowly dripping for years. But no one really noticed it until now—after a ceiling or wall has started to bubble, crack or

Last month, I introduced Part 1 of a two-part article series on a national Mystery Shop that Dealer Synergy conducted for a major OEM. We shopped dealerships across the country and evaluated them on communication KPIs. Part 1 focused on KPIs for phon

Would you agree that great people drive greatness and without good people, your business is just a sound check getting ready for the real show? I do and that is the message I wish to expand upon. There is a long-standing concept going around that sta

F&I has been experiencing a tremendous amount of turbulence in the marketplace. Consumer advocacy groups, agents, vendors, and even certain lenders are challenging the roles and responsibilities of F&I managers. For many dealerships, F&I