Hiring and retaining sales professionals and service advisors who possess great customer service skills and are also trainable for improving these relational skills—this is your goldmine. In order to stay competitive in the marketplace, you must co

When dealerships are struggling with F&I production, there is plenty of blame to pass around. From training to pay plans, from process to personnel, there are multitude of reasons performance can be lacking. If everything seems to be in place, yo

It seems as though everyone is looking for the words that work, the phrases that persuade, and the lines that deliver. Why are so many people enamored with word tracks? I believe it’s because we all look for ways to sell more, we all want to know w

In this episode of Witt’s Wise Words, Bill Wittenmyer shares why dealerships shouldn’t consider inbound phone calls as the cash cows that they have in the past.

When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right? Not so fast. AutoLoop recently sur

Transportation is changing at a rapid rate – from ride sharing services to autonomy and every facet of transportation in between – forcing dealers to analyze their business from every angle. This means digital marketing, traditional marketing, so

It is not what you know about your products that is most important, it is what you know about your customers. After all, customers don’t care what you know, if you don’t know them! Top producers sell more because they seek out and leverage powerf

We made it! It’s a new year, which means it’s time to celebrate all we’ve accomplished and reflect on what we want to accomplish next. New Year’s resolutions aren’t just for your personal life though. The start of a new year is a great time

VP of Sales, CDK Global, Bill Wittenmyer explains the concept of high-tech vs. high-touch in this edition of Witt’s Wise Words.