Why your dealership website isn’t showing up in Google, from Stratosphere Studio. Naturally, when you develop a website for your auto dealership, you hope that it will not only explain your services, but that it will also bring you more custome

Getting more customers from your dealership website, according to Stratosphere Studio. For most companies we’ve come across, advertising budgets are limited and it can be a real challenge to determine how to spend those precious marketing dollars.

In an ideal situation, your dealership would have an unlimited marketing budget to promote yourself. But we all know it doesn’t work like that. The question you need to ask is, “How do we optimize our limited marketing dollars to produce the best

So, who are these people called the Generation Y or GENY for short? They are the children of the baby boomers. You know, those born between the years 1977-1996, they are also known as the millennial. There are around 80 million members of GENY in thi

The best opportunity for dealers to sell more cars RIGHT NOW is to manage three simple phone skills. Imagine it’s a typical Tuesday. Your dealership receives three unique phone calls. 1. The first caller asks for new car sales. She waits on hold fo

Make no mistake, I’m a retail-first guy. I fundamentally believe that dealers should sell every vehicle they acquire as a retail unit to a retail customer. But I also recognize that retailing every used vehicle isn’t always possible—even with t

The role of the internet in used car sales, according to OnCar. It is only rational, that a potential car buyer will turn to Internet to research about a new or used car he or she is interested in. In case of a new car, the Internet houses all the po

How to stop selling & still get your customers to buy, according to Search Auto Parts. Over the past decade, we have trained thousands of service advisors all over North America. Many of you have noticed a major change in customers’ buying habi

Marketing ideas for selling cars from azcentral.com. The rise of the Internet has meant a shift in marketing cars. Now, customers walk through the door of a dealership knowing how the cars inside stack up against competitors and have an idea of a rea