Do you think it’s better to guide a potential customer’s experience with our product, or let them experience it on their own? An example of this would be if you work at a dealership, do you let clients take their own test drives, or d

 Andy Church explains the importance of e-mail signatures in this Quick Tip.

A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search to “customer experience in the automotive industry” reduced this to about 251 million results. Clearly, this is a subject that has

As we move into the middle of 2019, it’s important to take a step back and evaluate the evolution of the automotive shopper journey. Just a decade ago, the entire automotive shopping experience was purely offline. The few digital touch points usual

 Scot Eisenfelder shares why conquesting through service is the key to future profitability.

It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep

 VP of Sales CDK Global Bill Wittenmyer explains why automotive industry professionals need to avoid being a stereotype in this episode of Freebie Friday.

Harvard Business Review reported that the number one complaint among customers is the absence of follow-up. As a result, 65% of customers are likely to speak poorly of a company and 48% will repeat their frustration to at least 10 people they know. A