For most dealerships, attracting customers is the biggest barrier to success. The traditional customer-acquisition process is frustrating for dealers and hard on prospects and consumers. When you market your dealership using traditional lead-generati

Whether they’re starting a brand-new business or bringing an existing one into the digital marketplace, small business owners tend to make the same mistakes again and again when jumping into an online marketing push. No matter your goals for your w

It’s summer and much like our kids, we want to take some time off. Before that scheduled vacation time arrives, we tend to want to move at a slower pace. Meetings can get pretty brutal if everyone in attendance is feeling the same pull, especially

The Internet has made it possible for car shoppers to have numerous options, outside of their local dealerships, when it is time to purchase a new car. While this gives small dealerships an even playing field to compete with their larger competitors,

The pace of change continues to accelerate in the B2B sales landscape. Corporate buyers have increasingly greater access to information, across multiple platforms, and in many formats, placing them in greater control of their purchasing process than

Paid programmatic marketing on Facebook, Twitter, YouTube, and LinkedIn are hot topics right now for both B2B and B2C companies trying to take advantage of the massive boom in social media advertising. But B2B and B2C can be vastly different creature

I ran into an old acquaintance at Starbucks a while ago. I had referred him and his wife to a dealer friend a couple of years back, so I casually asked him how the deal had gone for them. He said he’d appreciated how seamless the dealership had mad

Sites around second-hand car sales tend to be heavily invested in online. However, due to tired legacy e-commerce platforms and challenging listing issues, sometimes their SEO problems can add up to massive traffic and conversion headaches. Today, I

One of the core values at my company is “Test everything; assume nothing!” That’s because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you…until you t