Young people aren’t driving differently. They’re shopping differently. And that’s a good thing. The automotive industry is increasingly focused on the car-buying habits of the “Millennial” generation: car buyers born after 1980. Dealers hav

You’ve been there before. You might be there right now. You’ve got a laundry list of things that will move the sales process along: You have to follow up with your new prospect, you have to fill out that damn paperwork, and you’ve been meaning

Social Media use in the car dealership is different today than it was just a few years ago. It’s interesting how in a short period of time being active on social media has evolved from something that was considered ‘free’ and optional to som

It’s usually the spring season that brings about thoughts of “change” and “cleaning up”. But it seems as if we ran past the exercise of “spring cleaning” this year and got right back into selling mode as soon as we moved the snow shovel

In the automotive world your connections to people are everything. The Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used multiple times a day to catch up on th

If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line between powerfully scientific and creepily intrusive. During a lively presentation at the J.D. Power

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindl

Today’s car shoppers have unprecedented access to information to support their car buying process. The availability of data and information across the value chain is steadily increasing. Consumers know more about auto specs, discounts, performance