In the automotive world your connections to people are everything. The Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used multiple times a day to catch up on the latest news, find out what your friends are doing, get attention and to market yourself. Yet there exists one device more powerful than all of that—the phone.

The phone is more powerful than all of these other technological developments. The phone is money.  And every person has one. In fact, there are more cell phones on the planet than people, with an estimated 7.8 billion devices! In the USA alone there are just under one trillion phone calls per year!

Think about it. You spend more time with your phone than any other device, and you keep it closer to you than even your kids. The same holds true for your prospects that can help you take your business and your sales to the next level. Before you dismiss this all as obvious, consider that 65% of adults even sleep with their phones nearby! And think about how much time you already spend on the phone calling prospects, following-up, generating leads, and most importantly answering inbound calls.

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