Today’s consumers are always on the go and constantly connected with their digital devices.  A recent Forbes article predicts that by year end 2015, almost half of all Google searches will come from mobile form factors. (Olson, 2015) As Millennial

The busy summer sales season is in full swing, and automotive sales are expected to continue their strong momentum following a solid first half of the year. To keep this sales momentum going through the dog days of summer, many dealers are looking to

It’s happened to everyone. I can guarantee it’s happened to you within the last 24 hours. What happened? You were exposed to some type of advertisement—and when it was over, the message of who ran the ad was gone. Maybe you remember the offer.

What is content marketing? Basically, content marketing is a strategic way to deal with publishing valuable and consistent content or information to acquire and retain a wide audience and possibly get positive customer feedback. This can be done in m

In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing

The use of social media is becoming mandatory for dealerships. Prospective clients are looking for local dealers’ Facebook pages; they’re searching YouTube for product comparisons and even asking friends across social platforms for recommendation

Your paid search ads don’t need to be shown to everyone. In fact, it’s less cost-efficient for you if they are, since that might result in clicks from searchers who aren’t near you, or aren’t in the market for a vehicle. Instead of having tha

Referral selling seems pretty simple, right? All you need to do is tell your salespeople to ask for referrals. Why wouldn’t they latch onto their most powerful sales strategy? After all, referred salespeople: Score every meeting at the level that c

The automotive industry is really starting to come around to the idea that they must have chat on their websites. It has moved from being a luxury to becoming a requirement due to the increased use of mobile and the trend towards real-time communicat