Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy to maximize their reach and profit potential. It

If you need convincing that digital transformation is real, just take a look at the evolution in the big shopping malls near you. Dozens of malls have closed in the last 10 years, and many more are at risk of shutting down as retailers like MacyR

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market In

Every car dealer dreams of sitting on top of their regional sales rankings. Some may also strive to be number one in a larger area, such as their state. Preston Ford strives for an even bigger objective. For the past eight years, Preston Ford has mad

Never have we, as advertisers, had such granular capabilities that allow us to pick and choose who receives our digital advertising impressions. We can place ads in front of our past customers, customers who have recently browsed our websites and mob

When is the last time you inspected your internet lead processes? Do you know what the content of your emails being sent are? Do you know when they are being sent? How often, or not often? How can you know for sure that the emails that are being sent

Almost every salesperson or manager that’s been in the business for a while has a story to tell where someone – perhaps even themselves – prejudged a customer and lost a sale. Perhaps that sale was lost to another salesperson at the dealership,

I know that mining your database can seem, well, overwhelming. Aren’t there services that will do that for me? Why should I have to do this? I DON’T WANT TO! (you say, stomping your foot like a child). But, hey, mining your database is not as dif

For decades, television has been the ultimate advertising playground for car dealers. From crazy to conservative, from soft to silly, and every wacky idea in between, dealers have had a blank canvas to do whatever they want. But guess what, that canv