“We sometimes miss the fruit of our hard work due to focusing on the wrong things”. Yes were busy but what were doing is not really moving us any closer to the results we desire. Here is a sharable quote “Focus on the Root not the

(Part 4 of a 4-part blog series on vehicle merchandising) In the past 3 blogs in this series, I’ve shared vehicle merchandising best practices for improving and increasing inventory exposure to online car shoppers. While following those best practi

Facebook data reveals that out of every five minutes people spend online with mobile devices, one is spent on Facebook. That’s 20 percent of mobile web use, and it can be a gold mine for dealers – if they leverage CRM data and it’s done methodi

In my nearly 25 years in the car business – 15 of them in car sales – I’ve seen a lot of practices I don’t understand. Lately, I’ve noticed that many dealers who seemingly can’t do business without new-car locates will not do the same for

For decades dealers have been searching for an effective way to understand and quantify whether their large marketing investments are paying off. Even when technology came into existence so they could begin to see web traffic and referral sources, mo

As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad

Texting is by far the most popular form of communication for consumers – especially with younger generations. However, because of the many compliancy rules and laws that have to be followed, many dealers are hesitant to adopt text messaging —

A recent survey of 334 used car dealers by Dealer Control shows that only 19% actually responded to lead forms that were filled out on their websites!   The survey was conducted by contacting used car dealers who are currently using a popular websit

When it comes to automotive marketing, the phone plays a bigger role than most assume. Cars will likely always be a lifetime product most shoppers are more comfortable buying in person, but consumers have embraced digital as a part of their journey t