In the uber-popular television series (and books… which are way better), The Game of Thrones, there exists Arya Stark. She develops from a high-born girl into a trained assassin whose talent is to mimic anyone – a talent known as “the facel

Engaging video needs to be quality video. Whether you’re making it with an iPhone, or a $10,000 camera, it’s important to make sure that a viewer (or viewers) can clearly make out what is being recorded. As personalized video and social media con

Many dealers rely on lot services and/or in-house employees to crank out hundreds of photos of new vehicle acquisitions. Of course, the larger your inventory and acquisition pace, the harder it is to keep up with. Technology does make it easier today

It’s time to increase your trust factor with prospective clients by changing your pricing structure.

The number of automotive reports dealership managers receive in a typical month drastically differs from the number of reports that empower them to take immediate action based on sales data only hours old. It’s as if dealers in today’s world have

Part 2: Sales Attribution In part 1 of this series, I discussed Web Traffic Attribution, how that works and why most dealers are using it as their primary measurement tool when making marketing spend decisions. While web traffic is certainly importan

There has been a lot written about the “car buyer’s journey,” the path that a shopper takes in their quest to buy a new car. Through internet searches that turn into real contact, a user becomes a lead, who could then become a customer. Down th

Want to change your sales results? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares an easy, but effective way to change your perspective and improve your performance.

In this week’s Witt’s Wise Words, Bill Wittenmyer discusses whether brand loyalty still exists.