Research for my upcoming book “Who Sold It?” included asking Marketing Managers and General Managers how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month is the ultimate KP

SpinCar CEO Devin Daly explains why providing as much vehicle information as possible on a VDP is critical.

In this episode of Witt’s Wise Words, Bill Wittenmyer shares the most crucial campaigns dealers should be focusing on in the 4th quarter.

Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid search, social, and re-targeting to drive consumers to their own websites – and consumer behavior data suggests that people are increasingly av

When users visit your dealership’s site they want to get right to the point. They want to know what’s in stock and what features your vehicles have and they don’t want to waste time. That’s why most visitors are immediately drawn to your sear

Everyone knows what an adrenalin rush feels like. This excitement accompanies women onto the dealership floor, as they consider the options when shopping for a new car—each vehicle equipped with an array of features. The dopamine rush floods the br

Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important and drive traffic that can actually create incremental business. If

Younger generations prefer fixed monthly costs for expenses that include things such as vehicle maintenance. They can then budget and have less concerns about encountering a repair bill they can’t afford. But how do ride-sharing services fit into t

Still trying to figure out which way to film your Facebook videos? Then maybe it’s time to move your efforts over to another social platform… LinkedIn. As a newly added capability, video on LinkedIn allows you to not only use this visual