How do you convince a customer searching through hundreds of vehicles on a third-party listing service that your vehicle is priced higher because it is a better value? The answer: Great vehicle merchandising. As an industry we understand the value of

myKaarma CEO/Founder Ujj Nath shares why it’s the little things that matter when it comes to customer experience in the dealership.

Bill Wittenmyer shares which department your dealership has the most opportunities in this week’s episode of Witt’s Wise Words.

How do you ward off the inevitable sales slump in a volatile market? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares a proven, but simple strategy for building a better pipeline to keep your momentum, even during periods of

LAWRENCEVILLE, Ga. (October 12, 2017) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -0.7%. Cars overall dropped -1.1% and trucks decreased -0.3% in value during September. Al

Why the Automotive Industry Needs to Prioritize Creating a Seamless Digital Experience  Over the last year, we’ve seen a tremendous shift in the way consumers prefer to shop. Successful brick-and-mortar stores have transitioned their businesses to

As I prepare my keynote address for an upcoming conference it became clear to me that unless I simplify my slides, I may lose the audience. Dealership managers know that something is wrong with their marketing strategy.   The answers I will pr

I’m not sure we’ve ever been here before. By “here,” I mean a market where we face two simultaneous headwinds—higher-than-ever incentives for new vehicles, and an unprecedented supply of late-model used vehicles. It’s not that the headwin

Consider this – an inside perspective of the customer buying process. It’s 8:00 am. Maybe you’re just now getting to the office, checking a few personal emails or quickly scrolling your newsfeed before you tackle the pile of work sitting on you