Q

Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

Q

The Dominance of Video Marketing for Business

As video continues its quick rise it has become the most engaged with and preferred type of content for consumers. Marketers have taken notice and are quickly pivoting their content efforts accordingly. A new study by Magisto reports that video marke
Oct 26, 2017

How to Unleash the Secret Power of Remarketing

What do you think of when you hear the phrase “remarketing”?  Perhaps you are more familiar with the term “retargeting”?  Remarketing, or retargeting, is essentially serving ads to visitors who have previously viewed your website.  Some ad
Oct 25, 2017

Why You Should Focus on Unique Visitors and Not Conquest

Spincar CEO Devin Daly and VP Data Licensing Arthur Dessein explain why dealers should shift their focus away from conquest and towards unique visitors in this video blog.
Oct 24, 2017

AutoDisrupter: Are they Here? with Josh Mitchell (Digital Dealer Exclusive)

​ A common mistake dealerships make is that they forget the internet customer is in their virtual showroom. You wouldn’t leave a customer with questions in your showroom for hours… Would you???
Oct 23, 2017

Why Conventional Marketing Techniques No Longer Work

myKaarma CEO/Founder Ujj Nath explains why conventional marketing techniques are not working to engage consumers any longer.
Oct 23, 2017

Is Selling a Car More Important than Preserving a Life?

The Future of Used Car Recalls A recent Automotive News report states that one in four vehicles for sale by CarMax has a safety recall that need to be fixed. A separate report by consumer advocate group the Center for Auto Safety places it at 27 perc
Oct 20, 2017

How to Set Up an Effective Text Messaging Strategy for Your Dealership

The way that consumers research, find, and engage with dealerships has changed significantly in recent years. In the past, dealers would buy newspaper and radio ads, put up a billboard, get listed in the Yellow Pages, and wait for customers to call o
Oct 19, 2017

Are You Throwing Customers Away Due to Lack of Communication Channels?

I was recently in need of a moving company. There was one in my community that had done such a great job of branding and building consumer awareness that I decided to give them first shot at my business. I WANTED to do business with them because of t
Oct 19, 2017

How to Grow Your Facebook Followers

When was the last time you drove past a store with no cars in front of it and stopped? You probably can’t think of the last time.
Oct 18, 2017