Spincar CEO Devin Daly and VP Data Licensing Arthur Dessein explain why dealers should shift their focus away from conquest and towards unique visitors in this video blog.

​ A common mistake dealerships make is that they forget the internet customer is in their virtual showroom. You wouldn’t leave a customer with questions in your showroom for hours… Would you???

myKaarma CEO/Founder Ujj Nath explains why conventional marketing techniques are not working to engage consumers any longer.

The Future of Used Car Recalls A recent Automotive News report states that one in four vehicles for sale by CarMax has a safety recall that need to be fixed. A separate report by consumer advocate group the Center for Auto Safety places it at 27 perc

The way that consumers research, find, and engage with dealerships has changed significantly in recent years. In the past, dealers would buy newspaper and radio ads, put up a billboard, get listed in the Yellow Pages, and wait for customers to call o

I was recently in need of a moving company. There was one in my community that had done such a great job of branding and building consumer awareness that I decided to give them first shot at my business. I WANTED to do business with them because of t

When was the last time you drove past a store with no cars in front of it and stopped? You probably can’t think of the last time.

How do you convince a customer searching through hundreds of vehicles on a third-party listing service that your vehicle is priced higher because it is a better value? The answer: Great vehicle merchandising. As an industry we understand the value of

myKaarma CEO/Founder Ujj Nath shares why it’s the little things that matter when it comes to customer experience in the dealership.