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Digital DealerMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry NewsVideo
Are You Ready to Cut the Cord?
How do you watch shows these days? Is it sitting on the couch in front of a TV, or is it on your phone while you’re on the go? Times are changing, and how we watch TV is changing as well. Learn about Facebook Watch and creating engaging content
Nov 1, 2017
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Dealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesSales & MarketingSales StrategiesServiceTrending Industry News
Holidays are the Perfect Time to Nurture Loyalty
It’s beginning to look a lot like the holidays. In retail, that typically means an upsurge in business. In the automotive industry, the sales department typically finds consumers buying vehicles for their loved ones. And the service department sees
Oct 31, 2017
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Dealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesMobileSales & MarketingSocial MediaTrending Industry News
3 Easy Ways to Achieve a Stronger Digital Presence
How does your community perceive you and your dealership? What about your internet viewers? While you may have a solid representation within your community, have you considered how you need to present your brand in the digital world? Branding is an o
Oct 30, 2017
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Dealer/GM NewsDigital DealerMarketing StrategiesMobileSales & MarketingTechnologyTrending Industry News
Stay on Top by Sticking to the Bottom
Put your most important information above the fold—that’s what the newspaper editors of old did, and it’s a practice that web developers still follow today. Above the fold content includes anything position in the uppermost part of a webpage, w
Oct 30, 2017
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Dealer/GM NewsDigital DealerFixed Operations NewsLeadershipMarketing StrategiesMobileSales & MarketingSales ManagementSales StrategiesServiceTechnologyTrending Industry NewsVideo
Technology in the Service Drive
AutoLoop’s Director of Professional Services Stephen Coambes shares innovative technologies that dealers can use in the service drive.
Oct 30, 2017
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Data & AnalyticsDealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesSales & MarketingTrending Industry News
HOW TO SELL CARS IN 1939 – Uncovered Documents Reveal Not Much Has Changed…
Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This is either a huge stretch or some sort of joke. H
Oct 27, 2017
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Dealer/GM NewsMarketing StrategiesPre-Owned Sales StrategySales & MarketingSales StrategiesTrending Industry News
“Talking” to Millennials: How to Speak Their Language
I was recently asked my thoughts about reaching the Millennial audience differently. Anyone with teenagers, like myself, does not need data to know that we are more likely to find them on Snapchat than reading a newspaper. But it is far too easy
Oct 27, 2017
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales StrategiesTechnologyTrending Industry News
The Dominance of Video Marketing for Business
As video continues its quick rise it has become the most engaged with and preferred type of content for consumers. Marketers have taken notice and are quickly pivoting their content efforts accordingly. A new study by Magisto reports that video marke
Oct 26, 2017
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Dealer/GM NewsDigital DealerMarketing StrategiesMobilePay-Per-ClickSales & MarketingSearch Engine MarketingTechnologyTrending Industry News
How to Unleash the Secret Power of Remarketing
What do you think of when you hear the phrase “remarketing”? Perhaps you are more familiar with the term “retargeting”? Remarketing, or retargeting, is essentially serving ads to visitors who have previously viewed your website. Some ad
Oct 25, 2017