As a car salesperson, dealership owner, or automotive vendor, learning how to become a great networker might be the greatest investment in time and effort you’ll ever spend.  After all, it’s who you know, not what you know, and that should never

When I first entered the automotive sales industry in 1999, my sales manager at the time gave me a copy of the New York Times Best Seller, “Who Moved My Cheese,” written by Spencer Johnson, M.D. This motivational fable centers around navigating t

The car business can be a great way to make a living. But, for every car you sell or service, there’s a customer on the other end making everything possible. So, it’s troubling to learn that less than 1 percent of customers enjoy the car-buying e

Bill Wittenmyer shares how dealerships can win over the modern customer in this week’s installment of Witt’s Wise Words.

First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing measurement for auto dealers. But for many dealers, no matter how attractive the benefits of Multi-Touch Attribution might be, using it might be

In building customer loyalty, one of the first things that comes to mind is the customer experience. Many businesses focus on the overall experience and end up missing small things which detract from the customer experience and can even drive people

Along with 180 mph winds, flood damage, home destruction, and disease, Hurricane’s Harvey and Irma were also the cause behind the effect of a very large increase in car sales. It’s estimated that nearly one million cars were totaled during the tw

In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers wheneve

Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful