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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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Auto Subscription – The Dealers’ New Frontier

There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model.  The fact is, the subscription model has been with us for a long-time.  However, most models merely fill the gap between short-term
Dec 15, 2017

You Need to Know How to Get the Most Out of Your Banner Ads

We’ve all seen them. Banner ads, or display advertisements, are everywhere. They’re a marketing tool that is used on websites and can come in a variety of formats, like images, videos, gifs, etc. You might even have some on your own website. Unfo
Dec 12, 2017

Hard Facts: Simple Trick To Increase Click Through Rate

Want to increase your click through rate and engagement? Today, I’m sharing one simple trick (and one simple word) that can lead to big results. Learn more by watching this week’s Hard Facts.
Dec 8, 2017

4 Mobile Design Elements That Will Never Go Out of Style

It’s hard to keep up in the ever-evolving world of mobile devices. Earlier this year, we wrote about design features for mobile that should never see the light of day, and all of that is still true, but you still have to figure out what your site s
Dec 7, 2017

Social Listening & Quick Action = Video Marketing Gold!

All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas. Short of spending a ton of money for an ad agency, businesses can still find opportunities to insert themselves into trending stories for little m
Dec 7, 2017

What Your Dealership Can Learn from Carvana

If you mention the name “Carvana” to most people in the auto industry, they will probably respond with a mixture of fascination and unease. At some point in the conversation, the word “disruption” will probably come up – and there is no dou
Dec 5, 2017

Rethink How to Market with Facebook and Instagram

When I mention Facebook and Instagram to dealers, I often get the eye roll reaction. It’s understandable. For many people, it’s difficult to separate personal and professional opinions about Facebook. On a personal level, some people view
Dec 5, 2017

6 Reasons to Do an Annual Social Media Policy Review

We are nearing the end of the year and you know what that means…it’s time to assess and realign things for the New Year. Do you have a social media policy in place for your store? If so, how often do you review it? Company Assets It’
Dec 5, 2017

One Size Fits All No Longer Applies

According to NADA, new-vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%? Ten
Dec 5, 2017