Want to increase your click through rate and engagement? Today, I’m sharing one simple trick (and one simple word) that can lead to big results. Learn more by watching this week’s Hard Facts.

It’s hard to keep up in the ever-evolving world of mobile devices. Earlier this year, we wrote about design features for mobile that should never see the light of day, and all of that is still true, but you still have to figure out what your site s

All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas. Short of spending a ton of money for an ad agency, businesses can still find opportunities to insert themselves into trending stories for little m

If you mention the name “Carvana” to most people in the auto industry, they will probably respond with a mixture of fascination and unease. At some point in the conversation, the word “disruption” will probably come up – and there is no dou

When I mention Facebook and Instagram to dealers, I often get the eye roll reaction. It’s understandable. For many people, it’s difficult to separate personal and professional opinions about Facebook. On a personal level, some people view

We are nearing the end of the year and you know what that means…it’s time to assess and realign things for the New Year. Do you have a social media policy in place for your store? If so, how often do you review it? Company Assets It’

According to NADA, new-vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%? Ten

As technology has advanced, vehicle pricing through informational third-party sites has become more front and center for consumers. Just think about most third-party sites…what is the primary message they have in common? Price. With vehicle pricing

Have you thought to yourself before “hmmm I would have thought this ad would have done better?” In this weeks Hard Facts episode I talk about Native Ads and how you can leverage them for your marketing. Learn what they are and how to use them.