Dealerships offer a dizzying array of vehicle options absolutely bursting with technologically advanced attributes. Between backup cameras, blind-spot detection, and lane-keeping assist, cars have just as much in common with computers as they do with

The time has come to get real about Facebook. Gone are the days when it was “free” (except for all the time you put into it). Today, the investment required to build a thriving Facebook page full of active, engaged members can be costly.

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the tech stuff. Older folks like a lot of it…especially the braking and blind spot warnings. Everyone needs a little

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership. While both can be valuable in the right situation, the pr

Wondering how to increase engagement with your content? This week I’m sharing one quick modification you can make to your ads that can result in a big change. Learn more in this week’s Hard Facts.

When the history of retail in the digital era is written, the calculus in defining winners and losers will center around how retailers leverage marketplaces. Currently, Amazon’s use of its digital marketplace is the force powering Amazon’s succes

How are you allocating your advertising budget? Are you focusing too much on your efficiencies and not enough on your inefficiencies? While this may sound like the right approach to take at first, there is a better, and smarter, way to allocate your

The vendor/dealer relationship is a critical one. Sometimes it is a one sided relationship and ends up being a one night stand. Remember this is a partnership and that goes for both parties involved.

Before you go and strategize campaigns that involve AR, VR, and the latest technology, make sure your campaigns contain the basics. Practical marketing is your foundation, allowing you to build upon it with bigger and better tools. Learn more about i