As the owner or marketing manager for a car dealership, have you ever wondered how you could effectively implement email marketing into your current strategy? Typically, car dealerships like to advertise in the local area, putting traditional forms o

The average American is on Facebook and its related apps almost an hour a day. With a hold on our attention, it is the perfect place to help people do what they want to do, whether it’s watching TV (Facebook Watch), chatting with friends (Faceb

Many of us have heard about, or experienced robot (bot) traffic on websites.  There are many forms of bots hitting our sites.  There are search-spidering sites, inventory scrapers, as well as other bots we’re not quite sure of the intent.  Howev

The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise dealerships to independent service centers. It is thus important to do the best to not only keep your customers

To err is human, and to get an error page is just another part of having a website. We’re all uncomfortably familiar with the 404 error page, but that’s just the tip of the iceberg. There are plenty of other ways you can cause an error on your we

Bob Dylan hit it on the head when he said, “The times, they are a-changin.” Few things change as quickly as technology, and automotive isn’t exactly shy about keeping pace. That is to say, dealers have been using technology to sell cars as soon

I’m enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one with these business owners to help them both shed waste, and make better investments is fulfilling. While I&

A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it easier for you. The thought process is usually something along

As a seasoned road warrior, I don’t always look forward to the next airport, cab ride or hotel destination. There are definitely some aspects of traveling that are forgettable. However, over the years I have developed a list of favorites, as in fav