Like most social media platforms, Twitter has announced new updates to how they prioritize and publish content. But what does that mean for us as marketers? No more leveraging content across multiple client Twitter accounts. But before you cancel all

Pop-up specials, chat tools, auto-play videos, tons of useless slides, and more have turned our dealership websites into 1990s era MySpace pages of confusion. We’ve done this to ourselves, really. Through a laser-like focus on conversion and leads

Whether you’re a dealership or a vendor, I’m sure you want to gain the attention of your audience. The problem is that everyone is screaming at the top of their lungs how great their products are… regardless of it’s the newest Chevy or the ne

All indicators point to 2018 as a milestone year for automotive digital retailing. Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a vehicle from their dealerships’ websites. Large dealer gro

We all want to capitalize on product-specific, service-specific marketing options to get our message, service or product out there. On Facebook one of the ways we can accomplish this is with the carousel ad format; we’ve talked about using those be

It’s a wide, wide web out there, and there are lots of tools and resources you can use to reach your potential new clients, but are you making your site available to them all? If you’re not considering multiple browsers while designing your site,

As modern-day consumers expect more flexibility for their transportation needs, does the traditional model of car ownership or leasing best meet their needs and expectations? Perhaps auto subscription is the best solution for the driver that desires

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your ma

When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and compet