Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers who are wasting a large portion of this spend.  Most of these dealers have no idea how to inspect the quality o

XXI century is all about shopping online. Almost every shop, retailers and manufacturers have transferred their services to the Internet and made shopping possible for everyone. Besides, shopping online can be more beneficial, as customers are often

In the past few years, you may have noticed that your auto dealership marketing has reached a fevered pace. As competition for the used car shopper and that next sale grows in intensity, many dealers still continue to find value in traditional advert

Youtube Live is updating its features to make sure your channel is as engaging as possible, but there are a few stipulations. Will these changes affect your channel? I’ll help you find out in this week’s #HardFacts.

Over 300 hours of video are uploaded to Youtube every minute. Should you start creating video content & join the ranks of vloggers? Maybe, maybe not! I’ll help you figure out if vlogging is something you should start on this week’s T

It may seem surprising with all the methods of communication available, but the most frequent and meaningful interaction with your prospects and active customers is still a phone call. Yet, it remains an experience most customers rate as poor. The gr

Depending on the size of your dealership, whether you’re a franchisee or independent, you may or may not have staff dedicated to social media and or Google AdWords. Much of what you do on social media is based on who you’re targeting. Facebook, t

Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level. To quickly review, the fundamental basic blocks of a video marketing strategy inc

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on