In the past few years, you may have noticed that your auto dealership marketing has reached a fevered pace. As competition for the used car shopper and that next sale grows in intensity, many dealers still continue to find value in traditional advert

Youtube Live is updating its features to make sure your channel is as engaging as possible, but there are a few stipulations. Will these changes affect your channel? I’ll help you find out in this week’s #HardFacts.

Over 300 hours of video are uploaded to Youtube every minute. Should you start creating video content & join the ranks of vloggers? Maybe, maybe not! I’ll help you figure out if vlogging is something you should start on this week’s T

It may seem surprising with all the methods of communication available, but the most frequent and meaningful interaction with your prospects and active customers is still a phone call. Yet, it remains an experience most customers rate as poor. The gr

Depending on the size of your dealership, whether you’re a franchisee or independent, you may or may not have staff dedicated to social media and or Google AdWords. Much of what you do on social media is based on who you’re targeting. Facebook, t

Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level. To quickly review, the fundamental basic blocks of a video marketing strategy inc

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on

Like most social media platforms, Twitter has announced new updates to how they prioritize and publish content. But what does that mean for us as marketers? No more leveraging content across multiple client Twitter accounts. But before you cancel all

Pop-up specials, chat tools, auto-play videos, tons of useless slides, and more have turned our dealership websites into 1990s era MySpace pages of confusion. We’ve done this to ourselves, really. Through a laser-like focus on conversion and leads