Much like dating, the car buying process has almost moved online. Consumers know everything about you before they even walk through the door. It’s only a matter of time when buying a car is as easy as ordering take out. Whether you’re an OEM exec

Most dealerships spend an enormous amount of money to generate their internet leads, phone calls and floor traffic for the store. We pay photographers to take vivid, detailed photos of our inventory and our websites have become more dynamic and inter

Have you “pinned” down the right platforms for publishing your branded content? In this week’s #HardFacts, I’m explaining why your content may not only be wanted, but welcomed on Pinterest.

The word ‘experiential’ is a Latin word from the 1600’s relating to our actions from ‘learned’ experiences.  From a customer’s perspective, it’s more than just a temporary or staged ‘experience’.  It’s the overall perception of

The TV world has changed drastically over the last few years. That is, instead of reserving prime time for just a few hours every day, prime time is now anytime. As traditional cable subscriptions continue to decline, Connected TV (CTV) offers a new

When did you last buy a car? If it was in the last few years, your decision-making process likely looked a lot different than it might have 10 years ago. People no longer spend time researching cars inside a dealership and, for the most part, show up

A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring. Tentpole marketing is a strategy

Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers who are wasting a large portion of this spend.  Most of these dealers have no idea how to inspect the quality o

XXI century is all about shopping online. Almost every shop, retailers and manufacturers have transferred their services to the Internet and made shopping possible for everyone. Besides, shopping online can be more beneficial, as customers are often