As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service co

There are a million different wants to start putting yourself out there, but not all of them are going to get you heard. I’m covering what medium you could be leveraging to make the most noise for you business in this week’s Think Tank.

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways t

The grass is always greener on the other side, so we’re all searching for something better. That includes your site visitors. Your search tool is one of the most popular tools on your site, and if you’re not optimizing your SRPs, you’re missing

Statistically speaking, the odds of being in a plane crash are astronomically low. Every time you step on board a plane, your chances of being involved in a crash are about one in 29 million. Based on those odds, you’d have to fly once a day for 79

As a kid, I was a Bruce Lee fanatic. The way the martial artist master moved on screen was mesmerizing, and his movies were everything I wanted from an action flick. To this day, I stop channel surfing on a dime when I see a Bruce Lee film on TV. He�

2018 is shaping up to be a pivotal year for dealerships and their marketers. The list of skills every marketer needs to succeed is growing and it’s leaving many dealers wondering which way to turn. 2018 is the year that every dealership will ne

Doing things you are certain are safe feels good. It’s comfortable and it doesn’t create any anxiety. But rarely does significant growth come from doing what’s safe and comfortable, instead, it’s almost certain that the unknown will have a gr

Billions of people use the internet. Many of us live there. We use the internet to do our jobs, to stay connected with friends and family, and for entertainment. In the United States, the internet is no longer a luxury, but a necessity. Much of what