Tim James shares why simply having video content isn’t enough in the second video blog in this series.

 “Hey Paul, how long should my videos be?” This is a common question I get asked from the video community. Watch this episode of Think Tank Tuesday and learn what goes into getting to that ideal video length that will keep your audienc

Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.

The auto industry has shifted to a digital-first world and dealers need to adapt or they will continue to see the compounding effects of margin compression to their bottom line. That was one of the key messages at NADA this year as the industry conti

There is one medium where you can guarantee how you interact and engage with your audience? An audience you own? Email marketing offers the most control when it comes to how you share a message with and engage your audience. But— that’s only if y

Amazon is leading the way in convenience. Do you agree? Ujj Nath shares his perspective in his latest video blog.

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail

What does 6 degrees of separation mean to you? Well, to ELEAD1ONE Partner Bill Wittenmyer, it means the lost art of referrals and how everyone knows someone. This #FreebieFriday dives into the power of the lost art of the referral and what that means

Tim James shares why simply having video content isn’t enough in this first video blog of a series.