Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.

The auto industry has shifted to a digital-first world and dealers need to adapt or they will continue to see the compounding effects of margin compression to their bottom line. That was one of the key messages at NADA this year as the industry conti

There is one medium where you can guarantee how you interact and engage with your audience? An audience you own? Email marketing offers the most control when it comes to how you share a message with and engage your audience. But— that’s only if y

Amazon is leading the way in convenience. Do you agree? Ujj Nath shares his perspective in his latest video blog.

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail

What does 6 degrees of separation mean to you? Well, to ELEAD1ONE Partner Bill Wittenmyer, it means the lost art of referrals and how everyone knows someone. This #FreebieFriday dives into the power of the lost art of the referral and what that means

Tim James shares why simply having video content isn’t enough in this first video blog of a series.

“Any customer can have a car painted any color that he wants so long as it is black” – Henry Ford, 1909 A lot has happened in the automotive dealership world over the 115-year time span since Henry Ford and William Hughson of San Francisco sign

I make fun of reps during training when they do this but we have all done this. The lukewarm appointment attempt. It raises doubt and you lose credibility when this happens. Go for the kill and ask for the appointment​