As a salesperson, do you wait for leads and ups, or do you go out and actively prospect for new customers?  No matter how great a salesperson you are, sales is a numbers game. If you want to sell more, you need to talk to more people. If you aren’

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters. After all, you can s

Ujj Nath sends a wake-up call to dealers as Amazon enters the automotive service business in his new video blog.

President & Partner Michael Markette explains number-chunking & how that strategy can help dealers re-engage with more consumers.

Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the latest technology is capable of – all of which are ever-changing. With the surge of newer and shinier ways to attract business across

Building brand loyalty is an ongoing struggle for auto dealers. Once a customer drives off the lot in their new car, getting them to come back for regular service and maintenance (much less their next vehicle purchase) is tricky, to say the least. Wh

As the cost of vehicles goes up, leasing is making a strong rebound in the market.  OEM and dealer advertising are putting a strong focus on their lease programs. And with extra money in their pockets (tax breaks, increased salaries, etc.) consumers

Unconscious behaviors of your front and back end teams can be tricky and difficult to recognize, but they can make all the difference between a successful transaction and one that fails. Taking the intentional steps to realizing unconscious bias when

The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities. Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public