In the midst of the constant threats to dealers’ franchise investment, including new OEM facility requirements, OEM vehicle subscription programs, OEM warranty and incentive audits and chargebacks, attorneys general and FTC advertising penalties, c

As the first automotive group to launch auto subscription in our market, Wyler FastLane, I have been closely following the press and feedback on this exciting new area. I would share that I have seen nothing in my career that has created more excitem

In a time of tightening dealership profits, retaining the customers you already have through excellent service and a focus on convenience is a must. Everywhere you look, dealers are overhauling their processes to maximize customer convenience. Maybe

When it comes to bringing your brand to life, consistency is key! From the imagery and colors you use in your promotional materials to the fonts you utilize on your content, you need to maintain a level of consistency in order for your audience to be

The auto space is becoming increasingly competitive. 69% of buyers start their purchase journey with little to no knowledge of the vehicle they end up buying. Having an integrated and comprehensive search strategy can be the difference between a sale

I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many blogs. Has attribution been a “buzzword” in the recent past in the auto industry? Of course. Some would say that attribution is bulls**t. Others swe

For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why omni-channel marketing is so important for results in today’s marketing strategies.

You’ve been making noise on social media, but it’s time to get serious. You need a space that’s all your own— where your audience can come to see you and you alone! You’re ready to make the leap and make a website. Commiting to a specific p