Creating a content calendar is no easy feat but it’s absolutely necessary to have some way to organize our content in order to syndicate it. A few weeks ago, we talked about how to create a content calendar but in today’s Hard Facts we

 The above video describes how Walmart’s CarSaver auto buying program works for certified dealers. To apply to become a certified dealer, click here. Walmart, the largest retailer in the world, is rolling out an auto buying program, powered b

There are tons of ad exchanges out there outside of the heavy hitters; Google, Facebook, Bing and Yahoo. These alternative platforms and exchanges offer new avenues for reaching your audience… and they’re not saturated with your competiti

When people talk about the idea of video marketing, the focus is often almost entirely on the videos themselves, that is, the content and the SEO benefits of video. No doubt, video is an excellent tool or medium for enhancing the experience for the s

Many dealers prefer using internal BDCs so they can keep control of leads and processes. Other dealerships use an external BDC for cost, management and efficiency reasons. Just about every dealer believes it’s a choice: you either set up an interna

Chief Product Officer Michael Markette explains the importance of paying attention to missed calls for your dealership.

While digital retailing in automotive is on the rise, dealership staff still play an important role in customers’ car-buying experiences. Six in 10 consumers would still want help from dealership staff even if they could purchase online, according

F&I managers have a tough job! Personally, I love the grind, but it’s not for everyone. The hours are long, the pace is relentless, and the expectations are unforgiving. Let’s face it, a lot rides on an F&I managers’ ability to secure t

You know the feeling– that giddiness you experience when you think about your future together. The daydreams about the things you’ll do and places you’ll go. Your nervousness that other people won’t like them as much as you do. The appreh