There are tons of ad exchanges out there outside of the heavy hitters; Google, Facebook, Bing and Yahoo. These alternative platforms and exchanges offer new avenues for reaching your audience… and they’re not saturated with your competiti

When people talk about the idea of video marketing, the focus is often almost entirely on the videos themselves, that is, the content and the SEO benefits of video. No doubt, video is an excellent tool or medium for enhancing the experience for the s

Many dealers prefer using internal BDCs so they can keep control of leads and processes. Other dealerships use an external BDC for cost, management and efficiency reasons. Just about every dealer believes it’s a choice: you either set up an interna

Chief Product Officer Michael Markette explains the importance of paying attention to missed calls for your dealership.

While digital retailing in automotive is on the rise, dealership staff still play an important role in customers’ car-buying experiences. Six in 10 consumers would still want help from dealership staff even if they could purchase online, according

F&I managers have a tough job! Personally, I love the grind, but it’s not for everyone. The hours are long, the pace is relentless, and the expectations are unforgiving. Let’s face it, a lot rides on an F&I managers’ ability to secure t

You know the feeling– that giddiness you experience when you think about your future together. The daydreams about the things you’ll do and places you’ll go. Your nervousness that other people won’t like them as much as you do. The appreh

It’s critical to take the time to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all the purchases at your dealership. I recently had the distinc

When I was a dealer, we thought we were doing a pretty good job if we managed a .5:1 used-to-new-vehicle sales ratio. If we retailed 50 new Cadillacs a month, I expected that we would also sell 25 used units, which were almost always Cadillacs. A rec