Don’t get so caught up in updated features and metrics that you forget about the basics.. like your bounce rate! You may be driving tons of traffic to your website, but are they staying there? Utilize the 10 tips I cover in today’s episod

As an automotive dealership, you have likely noticed that this fast paced and competitive market can be a race to become the highest selling dealership in your area.  It is becoming more important than ever to embrace marketing and rise above your c

Let’s be real, there are a lot of digital marketing tools out there for dealers. But they’re basically worthless if you don’t know when to use them. You can have strategic SEO, carefully researched advertising campaigns, and a website that’s

Traditional marketing is not enough to guarantee your success in the automotive industry. If you own a business and want to secure a spot in such a competitive environment, then you should be opting for the new internet marketing strategies that allo

An Open Letter to All New Automotive Sales Professionals (Showroom & BDC) To all of my “new hires,” “green peas” etc….a warm welcome to the automotive industry! If you’re looking for an industry with huge earning and growth potent

 With disruption in traditional automotive retailing, dealers must learn how to provide affordable, flexible mobility solutions to our customers. Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family (one of the top 50 dea

Take a good look at your sales team. Most of them won’t be there next year. According to the latest NADA Workforce Study, salesperson turnover rates are out of control at 74%.1 That means if your dealership has 25 salespeople, 19 of them are leavin

Creating a content calendar is no easy feat but it’s absolutely necessary to have some way to organize our content in order to syndicate it. A few weeks ago, we talked about how to create a content calendar but in today’s Hard Facts we

 The above video describes how Walmart’s CarSaver auto buying program works for certified dealers. To apply to become a certified dealer, click here. Walmart, the largest retailer in the world, is rolling out an auto buying program, powered b