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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry NewsVideo
Think Tank: You’re Using Instagram WRONG! | Instagram Tips for Businesses
Just because it’s not making a sales pitch or driving traffic to your site doesn’t mean it’s not worthwhile. Facebook and LinkedIn are great social sites for your advertising, and Instagram is too, but think of it as the laidback me
Jun 20, 2018
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Dealer ManagementDealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTrending Industry News
How to Maximize Your CPO Investment
Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers, there’s certainly more work, money and time involved with finding, reconditioning and certifying vehicles for CPO programs.
Jun 20, 2018
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry NewsVideo
Hard Facts: How to Post to Instagram from Your Computer – Two Options June 2018
Instagram is one of the most popular social media platforms out there, but its lack of features available for a desktop experience has been a major issue for many; especially when it comes to posting! Not anymore– in today’s Hard Facts I&
Jun 18, 2018
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Dealer ManagementDealer/GM NewsDigital DealerEveryoneGeneralLeadershipMarketing StrategiesReputation ManagementSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
It Was a Connected Vehicle, Now it’s a Cognitive Vehicle
The automotive industry first started connecting to customers when OnStar was introduced in 1996. Today we are starting to see what is defined as the Cognitive Vehicle, or what we define as a self-enabling vehicle, which offers a more
Jun 18, 2018
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Digital DealerEveryoneGeneralSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Blueprinting a High-Functioning & Profitable Internet Dealership (Part 2)
The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not eve
Jun 18, 2018
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Digital DealerEveryoneGeneralSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Blueprinting a High-Functioning & Profitable Internet Dealership (Part 1)
The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not eve
Jun 18, 2018
Posts
Dealer ManagementDealer/GM NewsDigital DealerSales & MarketingSales StrategiesTechnologyTrending Industry News
Does Your Automotive Marketplace Pass the Friction Test?
Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with challenge of running a modern
Jun 15, 2018
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTechnologyTrending Industry News
The Evolution of Technology In Consumer Engagement
Since the opening of the first car dealership, dealers have been looking for ways to connect with car buyers. Manufacturers assisted in driving interest in their brands by consumers but it was up to the dealer to get the customer to choose them. The
Jun 14, 2018
How Do I Start Video Marketing (Part 1)
Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video blog.
Jun 14, 2018