Instagram is pulling out all the stops with its announcement of IGTV, its latest feature adding long-form video to it’s repertoire. Before you start posting to IGTV, do you have the Instagram basics down? I’m sharing what practices to avo

CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook’s importance to automotive marketing.

Location, location, location. It’s important, but are you really using it to your best benefit? Geo-fencing lets you target specific locations with a unique offer to create a more personalized experience for your customers, and there are lots of wa

A recent question following our Instagram series of Hard Facts episodes was “How do I post videos to Instagram from my computer?” “Can I schedule Instagram Post and Stories?” This weeks episode of Hard Facts answers those ques

To stay top-of-mind with your customers, you need to keep in touch. If you have lifecycle-based communications that launch automatically (triggers), you’re already taking advantage of a great tool for your dealership. This keeps your active custome

One of the hottest current trends is influencer marketing. Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it. Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) ha

These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly pre

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to f

Chief Product Officer Michael Markette discusses the relationship between outbound calls and text messages in this video blog.