It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching

Digital is the way of the world– and yet so many business owners can’t figure out an alternative branding strategy to their ? TV & Radio ? advertising– it’s like the necessary evil in every quarter’s strategy. That&#

Pinterest is a massively undervalued asset when it comes to social media platforms to leverage. It has the capacity to drive massive amounts of traffic because it’s increasingly being used as a search engine. You can use Pinterest to drive traf

Some skeptics lament the decline in the use of social media platforms. Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists! So

For years, newspaper ads and trade magazines helped automotive manufacturers and their vast network of dealerships move vehicles from the showroom to buyers’ home garages. Today, the rate of digital proliferation into every facet of our lives means

Not all Facebook pages are created equal. It’s hard to ignore the opportunities available with Facebook to attract, engage, and convert would-be customers, but building a high-converting Facebook page has been elusive for many dealers. It’

First of all, marketing in general is over saturated. It’s becoming more and more difficult to release a marketing campaign that stands out from the rest. Statistics show that the average consumer is exposed to thousands of advertisements each day.

It’s pretty much impossible these days to talk about automotive without talking about digital retail solutions. That’s not surprising, now that 80% of car shopping touchpoints have moved online. But it can be hard to pin down what digital retail

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained our salespeople on ‘selling’ the USP (unique selling proposition), but today, in the era of total transpare