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Why Video is Vital to a Dealership’s Marketing Strategy

Director of Partnerships & Business Development, Lehel Reeves, shares why video marketing is a vital component of a dealership’s marketing strategy to engage more customers & sell more cars. 
Sep 19, 2019

Stop Being Lead-Centric. It’s About the Customer Experience.

Today’s customers expect and demand an amazing customer experience. The dealership with the right vehicle and the best experience will ultimately win the business. To deliver the best experience possible, you must maintain expertise about your cust
Sep 18, 2019

The Power of Artificial Intelligence (AI) is About Augmenting NOT Replacing

By Anthony Giagnacovo, CEO at CallRevu While much has been written about how the “bots” are coming and will threaten to automate everyone’s job, the reality is that Artificial Intelligence (AI) is about automating mundane tasks to improve the c
Sep 13, 2019

Witt’s Wise Words: F&I – Be the Most Obvious Choice

 As dealerships shift their staffing structure to streamline the car buying experience for today’s connected car shopper, Bill Wittenmyer explains the benefits to F&I managers of getting more involved in the sales process from deal orig
Sep 11, 2019

Video is Everywhere!

There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely ov
Sep 5, 2019

Is it Time to Take a New Look at Facebook Ads?

By Tim Duke, Senior Director of Performance Management, fusionZONE Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because
Sep 5, 2019

Equity Mining’s Importance to a Key Swap

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 5, 2019

7 Steps to Take Before Every Sales Call

By Cory Wright, Director of Training, CallRevu Shaping great customer experiences and setting more appointments begins with one of the first critical moments, the phone call. The first impression of a call is more important than ever. After all, it�
Sep 5, 2019

Reaching the Older Consumers

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are missing the target on the largest group of people with the most money, the most homes, the biggest assets, and the people who not only buy the most cars — b
Sep 4, 2019