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Why Video is Vital to a Dealership’s Marketing Strategy
Director of Partnerships & Business Development, Lehel Reeves, shares why video marketing is a vital component of a dealership’s marketing strategy to engage more customers & sell more cars.
Sep 19, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
Stop Being Lead-Centric. It’s About the Customer Experience.
Today’s customers expect and demand an amazing customer experience. The dealership with the right vehicle and the best experience will ultimately win the business. To deliver the best experience possible, you must maintain expertise about your cust
Sep 18, 2019
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Data & AnalyticsDealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
The Power of Artificial Intelligence (AI) is About Augmenting NOT Replacing
By Anthony Giagnacovo, CEO at CallRevu While much has been written about how the “bots” are coming and will threaten to automate everyone’s job, the reality is that Artificial Intelligence (AI) is about automating mundane tasks to improve the c
Sep 13, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsF&I ManagementSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry NewsVideo
Witt’s Wise Words: F&I – Be the Most Obvious Choice
As dealerships shift their staffing structure to streamline the car buying experience for today’s connected car shopper, Bill Wittenmyer explains the benefits to F&I managers of getting more involved in the sales process from deal orig
Sep 11, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Video is Everywhere!
There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely ov
Sep 5, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Is it Time to Take a New Look at Facebook Ads?
By Tim Duke, Senior Director of Performance Management, fusionZONE Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because
Sep 5, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsFixed Operations NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesServiceTrending Industry NewsVideo
Equity Mining’s Importance to a Key Swap
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 5, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
7 Steps to Take Before Every Sales Call
By Cory Wright, Director of Training, CallRevu Shaping great customer experiences and setting more appointments begins with one of the first critical moments, the phone call. The first impression of a call is more important than ever. After all, it�
Sep 5, 2019
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Data & AnalyticsMarketing & AdvertisingMarketing StrategiesResearchSales & MarketingTrending Industry News
Reaching the Older Consumers
Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are missing the target on the largest group of people with the most money, the most homes, the biggest assets, and the people who not only buy the most cars — b
Sep 4, 2019