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Bridging the Gap to the New Digital Wholesale Vehicle Marketplace

Physical auctions have long been the life-blood of a wholesale used vehicle marketplace that now accounts for vehicle sales valued at more than $100 billion annually, according to National Auto Auction Association estimates. However, a transformative
Nov 19, 2018

Are You Discriminating Against Digital Customers?

I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-
Nov 19, 2018

How do you Ensure the Trade-In isn’t a Deal Breaker?

AutoLoop VP, Front End Solutions Russ Beckenstein shares advice on how dealerships can avoid a customer’s trade-in becoming a deal breaker. About the Author A finance-savvy expert in business relations, Russ Beckenstein has conquered the roles
Nov 16, 2018

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set up. Now that your dealership’s
Nov 13, 2018

To Succeed, You Must Make Every Minute Count

It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expe
Nov 9, 2018

How New Safety Features Mean New Opportunities for Dealers

It’s a common scenario: drivers eating, texting, talking on the phone, taking care of personal grooming, or even reading while on the road. Loosely termed “distracted driving,” it includes any activity drivers engage in when they’re behind th
Nov 9, 2018

Think Tank: Track Your Digital Success Offline – Google Store Visits

When an individual clicks on one of your display ads but ever fills out a form, do you expect to know when they walk into your storefront? Short of taking a survey at the door, there’s never been much hope for that kind of attribution… until now.
Nov 7, 2018

Power of the Spoken Word

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116 study participants were quizzed on brand identity, specific element recall and overall perception of commercial messa
Nov 5, 2018