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Dealer ManagementDealer/GM NewsDigital Dealer ConferenceInventory ManagementSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Profit By Action Quick Tip: Used Vehicle Inventory Management
Andy Church explains why used vehicle inventory management is vital to dealership profitability in this Quick Tip.
Nov 16, 2018
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Dealer ManagementDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
How do you Ensure the Trade-In isn’t a Deal Breaker?
AutoLoop VP, Front End Solutions Russ Beckenstein shares advice on how dealerships can avoid a customer’s trade-in becoming a deal breaker. About the Author A finance-savvy expert in business relations, Russ Beckenstein has conquered the roles
Nov 16, 2018
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSales StrategiesSocial MediaTrending Industry News
Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key
In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set up. Now that your dealership’s
Nov 13, 2018
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Dealer ManagementDealer/GM NewsLeadershipSales & MarketingSales ManagementSales StrategiesTrending Industry News
To Succeed, You Must Make Every Minute Count
It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expe
Nov 9, 2018
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry News
How New Safety Features Mean New Opportunities for Dealers
It’s a common scenario: drivers eating, texting, talking on the phone, taking care of personal grooming, or even reading while on the road. Loosely termed “distracted driving,” it includes any activity drivers engage in when they’re behind th
Nov 9, 2018
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTechnologyTrending Industry NewsVideo
Think Tank: Track Your Digital Success Offline – Google Store Visits
When an individual clicks on one of your display ads but ever fills out a form, do you expect to know when they walk into your storefront? Short of taking a survey at the door, there’s never been much hope for that kind of attribution… until now.
Nov 7, 2018
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTrending Industry News
Power of the Spoken Word
Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116 study participants were quizzed on brand identity, specific element recall and overall perception of commercial messa
Nov 5, 2018
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Dealer ManagementDealer/GM NewsDigital DealerSales & MarketingSales ManagementSales StrategiesTrending Industry News
Is Yours a Culture of Salespeople or Solution Specialists?
Do you have sales personnel or solution specialists at your dealership? Is there truly a difference between the two terms? Can changing the language you use really increase your sales? When selling to women, language can make all the difference betwe
Nov 5, 2018
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Dealer ManagementDealer/GM NewsLead Management & CRMSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Communicate More Effectively with Your Customers
In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including autoresponders – can hurt a dealership’s chances of communicating effectively — or at all. The response rate for leads is very low in the
Nov 5, 2018