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Are You Ready for the Digital-First Car Buying Experience?

Uber, Amazon, Airbnb are players in different industries and have his its own business models but share one common theme: each has taken leading-edge technology and used it to alter the traditional way that goods and services have been delivered. So,
Dec 4, 2018

6 Habits of Exceptionally Likable F&I Managers 

As an F&I manager, you offer products and services that can literally change your customers’ lives. Unfortunately, if your customers don’t like you, your products and services are irrelevant! We all have lived that scenario where a custom
Dec 4, 2018

Facebook Remains a Dominant Force in Digital Strategy and Consumer Behavior

Having a digital strategy is the best way to prepare your organization’s infrastructure so that it will be positioned to compete in all facets of its market. According to a recent Sprout Social study, Facebook remains the dominant force in both
Dec 3, 2018

Why You’re Overspending in Search Campaigns

Paid search is an area where dealerships commonly overspend (in huge amounts), and at the same time, do not inspect their campaigns at a detailed level. There is perhaps no other purchase dealers make where they give an agency a blank check and simpl
Dec 3, 2018

Witt’s Wise Words: Do What Others Won’t Do

In this Witt’s Wise Words, VP of Sales, CDK Global, Bill Wittenmyer explains how going the extra mile will ultimately lead to increased productivity.
Dec 3, 2018

Hard Facts: The Importance of Online Reviews – 5 Tools for Online Reputation Management

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Dec 1, 2018

What Kind of Content is Good Content?

A few months ago, Greg made a video about your content being stuck in 2005 and how dealers need to rethink their content strategy. Too often are there multiple pages with content like “get your *insert service* here in *insert city 20 miles away*�
Dec 1, 2018

Watch Out, Google Is About to Supercharge Reviews!

These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing decisions. Car shoppers increasingly turn t
Nov 30, 2018

Freebie Fridays: Follow Up Calls

In this episode of Freebie Friday, Bill Wittenmyer explains why simply making follow up calls won’t help sell more cars and offers advice on what to do instead.
Nov 30, 2018