Paid search is an area where dealerships commonly overspend (in huge amounts), and at the same time, do not inspect their campaigns at a detailed level. There is perhaps no other purchase dealers make where they give an agency a blank check and simpl

In this Witt’s Wise Words, VP of Sales, CDK Global, Bill Wittenmyer explains how going the extra mile will ultimately lead to increased productivity.

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

A few months ago, Greg made a video about your content being stuck in 2005 and how dealers need to rethink their content strategy. Too often are there multiple pages with content like “get your *insert service* here in *insert city 20 miles away*�

These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing decisions. Car shoppers increasingly turn t

In this episode of Freebie Friday, Bill Wittenmyer explains why simply making follow up calls won’t help sell more cars and offers advice on what to do instead.

Andy Church shares a tip on how to make your manager’s meetings more productive and will benefit your entire dealership operations in this Quick Tip.

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In part 2, I discussed w

Have you heard that direct mail is dead? I think it’s fair to say that mass mail is dead, but direct mail still has a place in your dealership’s marketing strategy. Quite simply, it’s about reach. Most dealerships can reach about 50