In this episode of Witt’s Wise Words, Bill Wittenmyer shares why dealerships shouldn’t consider inbound phone calls as the cash cows that they have in the past.

When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right? Not so fast. AutoLoop recently sur

According to a study conducted by Cox Automotive, the average car buyer spends about 14 hours and 48 minutes shopping for a new vehicle. For most car buyers, the process begins with a search on the Internet and ends with them signing a contract. Car

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated. Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s hel

Automotive analysts predict a slump in sales in 2018 compared to 2017. And even though the U.S. economy and industry remain strong, according to General Motors chief economist Elaine Buckberg, manufacturers are pressured to concentrate on competitive

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Transportation is changing at a rapid rate – from ride sharing services to autonomy and every facet of transportation in between – forcing dealers to analyze their business from every angle. This means digital marketing, traditional marketing, so

It is not what you know about your products that is most important, it is what you know about your customers. After all, customers don’t care what you know, if you don’t know them! Top producers sell more because they seek out and leverage powerf

The average customer will see their automotive salesperson once every three years. The same customer will see their service advisor approximately three times a year. Relationships are either built, strengthened or destroyed in the service drive. Buil