At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality

According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship. The same can be said for some dealerships. The study found that the most critical w

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

As the automotive marketing industry grows and becomes more and more competitive, we (as an industry) have to take a step back and examine how we’re approaching our monthly goals and sales objectives.  The idea of “hustle hustle hustle,

Local Search Group CEO & Founder Jim Flint shares his advice on Super Bowl advertising and how dealerships can best take advantage of that audience without breaking the bank.

In this video blog, DealerBuilt CEO, Mike Trasatti, shares why customer experience is vital for modern consumers & why dealers should care.

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price? Th

A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you sell and service vehicles. Many dealers ask what would happen if I didn’t buy my name. Or better

$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people. All in, there were 5 automotive OEM’s in the mix.  Audi delivered details on t