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Subscription Services
Scot Eisenfelder shares his viewpoint of how subscription services will impact the automotive industry in this video blog.
Feb 22, 2019
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry News
The Different Flavors of Car Subscription Programs and Legislative Risk for Some
As car subscription adoption heats up among dealers, and consumers begin to recognize its availability and value, the category itself requires some definition. The reality is that the programs out there are actually quite different from one another.
Feb 21, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesMobilePay-Per-ClickSales & MarketingSearch Engine MarketingSearch Engine OptimizationTrending Industry News
Spring Selling Season
The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to work to your maximum advantage. Five of the best six seasonally-adjusted sales months over the
Feb 21, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTrending Industry NewsVideo
Website Taxes
Are you paying “tax” on your website to Google? CEO & Founder of Local Search Group Jim Flint explains in this video blog.
Feb 19, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsMarketing StrategiesPay-Per-ClickSales & MarketingSearch Engine MarketingTrending Industry News
Hottest New Models
The hottest new models in the automotive space aren’t relegated to cars anymore. Cars are key, but statistical models are catching favor and acclaim. Rightfully so. The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG H
Feb 15, 2019
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Dealer ManagementDealer/GM NewsLead Management & CRMSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
When Car Sales Slow Down, Change is Necessary
Just one month into 2019, and we’ve already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014. According to Bloomberg, the decreased demand for sedans accompanied with
Feb 13, 2019
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Digital Retailing is Not About Technology
At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality
Feb 12, 2019
Are You Connecting with your Customers?
According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship. The same can be said for some dealerships. The study found that the most critical w
Feb 12, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry NewsVideo
Hard Facts: ‘Why Am I Seeing This Ad’ Facebook Feature Update
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Feb 11, 2019